(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer.
Internet Trends
Interested in current Internet trends?
We monitor traffic & usage statistics for justweb™,
and you may be surprised to find out how trends change over time.
- Trends for 2007
- Internet Usage (2007-2008)
MS Word Characters
Have you ever visited a webpage that has strange looking characters displayed
where there should be an apostrophe, inverted comma, a hyphen or perhaps dots
(periods)? This is more than likely the result of text being copied from
Microsoft Word and not being checked for non-standard ASCII characters before
being formatted into html.
In it's default configuration, MS Word will automatically change your ' or " to
it's own curly version which is not recognised by browsers and will display
strange code, or simply a question mark in a
diamond in Firefox.
As a website designer, I insist my clients provide their text in MS Word, and
then of course I use a text editor to strip the MS only characters out so the copy can
then be formatted correctly. The trick is to simply do a "find and replace" for
the unrecognised characters, and replace them with the ordinary (but recognised) '
and " characters (and dots and dashes if required). I use and highly
recommend EmEditor Professional because it recognises many different types of
coding, and colour codes the appropriate parts for easy recognition and editing.
If you upload your own web pages or articles that originate in MS Word, you can
very easily turn off the automatic formatting, which is the culprit responsible
for using the non-standard characters.
In earlier versions of Word, do the following:
1) Go to the Tools menu, click "AutoCorrect Options", followed by the
"AutoFormat As You Type" tab.
2) Under "Replace as you type", select or clear the "Straight quotes" with
"smart quotes" check box.
3) Check that tab for any other changes Word may make automatically to the
coding as you type.
If you use the latest version, Microsoft Word 2007, do the following:
1) Click the Microsoft Office Button, and then click "Word Options".
2) Click Proofing.
3) Click AutoCorrect Options.
Of course, if you are like me and have clients who create many documents for
purposes other than their website, asking them to change their configuration
just to suit you might be a big ask. In this case, it may be easier to simply
be aware, and replace the wrong code as you go.
The above information is very important if you are an article author and/or
submitter. Ensure the code, or text you use, is as "plain" as it can be, and let
the stylesheet(s) on the website you are submitting to govern the look of your
text.
If you would like to know more about converting Word Document text to plain text for the web, please contactjustweb today for further information.
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"We've been using the services of justweb for some six years now.
We have always been impressed with their fast, efficient and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb has been an extremely
positive
experience. The result has exceeded expectations on every level. Our
websites look great and work well, and we received numerous comments on how easy
to use our websites are." Nickola Smith Smith Automotives Grp.
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them for my new website, I found the service was prompt, professional and, most
importantly for me, Rob was so great at guiding me through the whole
process." Tara Travers Boda Wellbeing Centre
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accurate interpretation of my instructions.... " Michael Bach Kacic Pty Ltd