Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash
SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.- Trends for 2007
- Internet Usage (2007-2008)
What is a "Blended Search"?
When you perform a search in Google, you may have noticed lately the
results will sometimes not only show text links and descriptions, but you may
also be presented with maps, images, and even video. This is where the term
"blended" comes from - the results are a blend of relevant text results, as well as
other media.Example: Perform a search for "chiropractor kogarah", and the very first result is a Google map.
Another example is search for "harley vrod" and the first results are images.
Why is this important to you?
Blended searches will have more of an impact in time to come, but even now is having an effect, and the more information you have available about your product or business in more locations, and in different media forms, the better off your website will be. If you currently achieve good search results, you could find over time those results get "pushed down" in preference to a blended result (map, image, video, etc).
Example: Search for "website design sydney", and you will find justweb™ on page one, however there are about ten or so other results associated with a Google Map that appear first (I COULD be there, but as you probably know, I work from home).
What should you do?
It is important that you try as much as possible to use the following to help promote your website and business:
VideoCreate a YouTube channel with informative videos. It could be a "how-to" guide, a new, innovative product, an interesting installation, a few "tips", or any number of subjects relevant to your industry. Note in the example to the right, a search for "Gabrielle Cilmi" (a young Australian popular singer), results in not only links to websites, but two YouTube videos.
Images
Ensure your website has relevant photos and their filenames and "alt text" are optimised accordingly. Also ensure Google has been given "permission" to access your site for image searches. This will potentially show your website in results if someone performs a search for which you have a corresponding image. Another method would be to create a Flickr account if you have original images that may be of interest.
Blogs
If you have the time, start your own Blog (for example WordPress or Blogger). If you don't have the time (there are, after all, only 24 hours in one day), find a relevant existing blog, and become a contributor. At the very least, add comments to blogs that are relevant to your industry. Don't forget to have a signoff that promotes you and or your website.
Create a Facebook profile. These have been used to great effect in the off-site optimisation of a website.
In summary, the old adage "content is King" is still true. If you write well written, relevant ORIGINAL content, you will have a good basis to achieve excellent search engine results.
There are many other contributing factors too, including site construction and layout, titles, links (bot internal and external), and even your domain name - these all need to be considered very carefully.
If you require advice or further information about blended search optimisation, please don't hesitate to contact me.
Has this article been helpful?
Why not share it with others? Simply place your mouse over the button below to select from a range of social bookmark sites.
What do customers say about us....
"We've been using the services of justweb for some six years now. We have always been impressed with their fast, efficient and friendly service...."
Phil Murrell
Dick Smith Investments
"Working with justweb has been an extremely positive experience. The result has exceeded expectations on every level. Our websites look great and work well, and we received numerous comments on how easy to use our websites are."
Nickola Smith
Smith Automotives Grp.
"I found justweb on the first page of my Google search. After deciding to use them for my new website, I found the service was prompt, professional and, most importantly for me, Rob was so great at guiding me through the whole process."
Tara Travers
Boda Wellbeing Centre
"I have never been disappointed. Since using the services of justweb, their quick response to and accurate interpretation of my instructions.... "
Michael Bach
Kacic Pty Ltd
Read more testimonials here
"fast, economical and professional web design for small to medium business enterprises"
