Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash
SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.- Trends for 2007
- Internet Usage (2007-2008)
Radio Advertising
You've probably heard radio ads closely aligning radio advertising with
an online presence, particularly on "talkback" radio stations.
If you have the budget for a radio ad campaign, don't waste your money unless your website (and hosting for that matter) is up to the task.
For example, I've heard many catchy (and not so catchy) radio ads for
businesses, but when it comes to mentioning the website address, it's something
that you would never remember if you are driving, or even if you have to run and
grab a pen and piece of paper to write it down.If you can afford a radio advertising campaign, you can afford to get your website in order as well.
An alternate domain name costs a mere $25.00 these days, so instead of your expensive radio ad saying "just visit www.schmidt-wooler-widgets.com.au", why not register another domain name that people will actually remember - "www.hotwidgets.com.au" for example?
The "au" is very important too - people tend to expect a dot au domain address in Australia.
There are two options to serving up the alterative address:
1) Simply register the domain and forward it to your main URL (address).
Pros:
Cheap and easy to accomplish.
Cons:
Could have a negative effect on your search engine optimisation efforts if people decide to link to the alternative address.
2) Register an easy-to-remember domain, and create a targeted landing page (similar to landing pages created for Google AdWords). Point the landing page to your main URL.
Pros:
Won't have harmful effects with regards to the SEO of your main website, and in fact may be of help if developed correctly.
Rather than a visitor being met with a general website where they have to navigate to the page about "widgets", the landing page will provide immediate marketing information.
Cons:
Option #2 will cost more than a simple forward. But if a basic radio campaign costs $100,000, option #2 should cost no more than 1% of your ad outlay.
For more information about landing pages for your radio (or TV) ad campaigns, please contact justweb™ today.
That takes care of your actual website and URL. Now let's look at website hosting and reliability.
Website hosting and reliability
Have you ever visited a URL you've heard on the radio, or seen on TV, that you want to visit, only to find you get a server error, or some other sort of malfunction with the website?
A reliability issue is what prompted me to write an article about radio
advertising. I heard an ad this morning on a Sydney talkback program that was
promoting the synergy between radio and online advertising. The only problem is,
when I visited the website address to go to discover more information (because
the ad itself was rather uninformative and dull), I was met with a default Plesk
(a website hosting software solution originally designed in Russia) message page
with no contact information. An obvious server malfunction.I visited Google and performed a search to see if I could come up with another address for the same organisation. I did, but I was met with a similar error - this time an "unexpected server error message.
How ironic that the organisation that "represents 98% of commercial stations in Australia" couldn't get their own website in order after explaining how radio and online works so well together!
After half an hour, finally someone discovered the problem, and rather than quickly adding a page of information, a "back in 24 hours" message was used instead.
It's not that hard - really!
If you require advice or further information about ensuring your website is ready for a radio ad campaign, please contact justweb™ today. If you are looking for a reliable, cost effective hosting solution, look at www.quadrahosting.com.au.
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