Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash

SEO

(Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.

Directories

You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.

Copywriting

A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.

Internet Trends

Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.
- Trends for 2007
- Internet Usage (2007-2008)

Keyword Research: Choosing the Right Keywords

by: Zach Brown << back to Articles Index

Before starting any search engine optimization campaign it is crucial to target the right set of keyword phrases for your market. Often times the most obvious keywords aren’t always the best. This can be the case for a number of reasons. When choosing the right keyword phrases, it is important to remember three elements: popularity, competition, and relevance.

Keyword popularity refers to the sheer number of people searching for a particular keyword phrase. This is often the concept that most people have no trouble understanding – if your website is optimized well for a keyword phrase that a lot of people are searching for, this will bring you more traffic. After all, what good is it to be ranked #1 in Google for a keyword phrase that nobody searches for?

Keyword competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.

So now you may be asking yourself, “Ok, great! Now how do I find popular keywords that aren’t very competitive?”. Many keyword research services, such as WordTracker.com, include an index that measures exactly this. The Keyword Effectiveness Index (KEI) is a qualitative measure of how easily it is to optimize for a particular keyword phrase. KEI is essentially a matter of ‘supply and demand’. Ideally, we want to select keywords that are extremely popular but aren’t very competitive. This would result in a very high KEI and take very little effort to achieve successful rankings.

But we can’t forget one other very important element when choosing the right keywords…relevance.

Keyword Relevance has to do with how much a keyword phrase relates to your products or services. If you rank well for a popular search phrase and receive a lot of traffic from it, this still doesn’t help you if the traffic doesn’t translate to sales or leads. For instance, let’s say you’ve found a good niche phrase that is fairly popular and has a high KEI index – “free keyword ranking report”. So you optimize for this keyword phrase, rank well, and receive more traffic. However, if your website doesn’t offer a free keyword ranking report or have any information on how to receive a free keyword ranking report, these extra visitors will not actually convert to customers. It is important to remember not to get too caught up in the popularity and KEI of a keyword phrase. You must also think about keyword relevance when conducting your keyword research.

Choosing the right keyword phrases to target can be the deciding factor between a successful and unsuccessful search engine optimization campaign. When doing your research, remember to keep in mind your business goals and the three factors discussed above. Is it always easier to work with the market trends instead of against them.

About the author:
Zach Brown has been involved with multimedia and web development for over six years and is currently the project manager for BuzzSEO, a full service internet marketing and website optimization firm. BuzzSEO provides complete internet marketing capabilities including search engine optimization, pay-per-click management, and email marketing. Get your free keyword ranking report today! Article Source: http://EzineArticles.com/?expert=Zach_Brown.

What do customers say about us....

"We've been using the services of justweb for some six years now. We have always been impressed with their fast, efficient and friendly service...."
Phil Murrell
Dick Smith Investments

"Working with justweb has been an extremely positive experience. The result has exceeded expectations on every level. Our websites look great and work well, and we received numerous comments on how easy to use our websites are."
Nickola Smith
Smith Automotives Grp.

"I found justweb on the first page of my Google search. After deciding to use them for my new website, I found the service was prompt, professional and, most importantly for me, Rob was so great at guiding me through the whole process."
Tara Travers
Boda Wellbeing Centre

"I have never been disappointed. Since using the services of justweb, their quick response to and accurate interpretation of my instructions.... "
Michael Bach
Kacic Pty Ltd

Read more testimonials here

'economical and professional web design'

Cheap Car Insurance | Used Car Prices | Car Leasing Answers | Motor Insurance